Hi, I'm Shan.

Founder & Head of Strategy

I started Sparkbase to support teams doing work that matters.

Across my career and education, I’ve always been focused on where design, technology, and strategy come together. Early on, that meant working with local nonprofits, community groups, and startups — helping small teams connect those pieces in practical ways that led to real, visible outcomes.

That same thinking carried into agency life in Vancouver. The clients got bigger, the problems more complex, and the stakes higher. Strategy and design had to work together to drive real revenue for global enterprises — not just look good on paper. By the end of that chapter, I’d led work for more than 40 clients across brand, web, and marketing. At that scale, though, it was harder to see the impact of the work unfold up close.

That’s where I paused. I wanted to bring the work back to what drew me in from the start: supporting teams that may be small in size, but deeply invested in what they’re building. Sparkbase is where that comes together — blending design, business, and technology to support meaningful work and the people behind it.