Opportunity

Gladwin Optical was nearing its 30th anniversary, a significant achievement for any family-run business. This milestone represented not just a celebration but the beginning of a new era of expansion. With a new location planned in Abbotsford, the company decided it was the perfect time to revitalize their brand identity and enhance their online presence.

Approach

The strategy for their new identity centered on two primary objectives. First, it was crucial to preserve the warm and inviting atmosphere that customers experience when visiting a Gladwin Optical location. As a family-run business, the client emphasized the importance of community. Second, they aimed to introduce a modern and minimalist aesthetic that would remain fresh and relevant for the next 30 years of business.

Outcomes

Our design concept cleverly turned the initials 'G' and 'O' into a glasses motif, highlighting the brand's main service. This was paired with a refined color palette of matte purple and soft light purple, achieving a balance between warmth and modernity. We also developed a library of social media templates, enabling the client's team to easily share updates and connect with their audience across their digital channels.

brand system.

brand applications.

social media design.

website design.