The Samara Centre had a very strong brand foundation with established logos, colours, and typography. However, their team was looking for more efficient ways to apply these elements consistently across their various channels. Without a large library of graphic assets to support their long form content, the experience could look fragmented across their website, social media, and email campaigns, making it difficult to maintain a unified visual identity.
To address these challenges, we began by assessing their existing design material to identify opportunities for improvement. This involved analyzing all platforms to understand where inconsistencies arose. In addition, we examined their content workflow, focusing on how they developed, designed, and published content. This allowed us to see how content was informing design and how decisions were being made from a visual perspective. We identified elements that were highly effective and others that were less so, helping us determine where to streamline and where to expand the asset library.
We built a high-volume inventory of easy-to-use assets to enhance their overall visual design. This included:
